From the outset of creating a pitch deck, both content and visuals are important. Therefore, the structure and design of the pitch deck play a major role in conveying this. Even though your pitch should not be more important than your product, it does mirror your expertise and professionalism as a founder and differentiates you from the competition. It is thus of utmost importance that you invest time and money in making sure that you portray the right image. A professionally designed pitch deck strengthens your message at the right time, yet it will never distract your audience from the message you are trying to convey.
Sebastian Diemer is the Co-Founder and Chief Executive Officer of Kreditech. Kreditech is a digital bank which is the market leader in big data scoring and online lending. We had the privilege of interviewing Sebastian to find out his thoughts on pitching:
Should I start with a framework or start from scratch?
You have a great idea, your rock star startup team is all lined up and your business plan is ready to be executed. What you need next is a solid financing round from smart money business angels or venture capitalists. So you are working on your pitch deck, but the big question is how to structure your pitch deck to get the maximum impact?