From the outset of creating a pitch deck, both content and visuals are important. Therefore, the structure and design of the pitch deck play a major role in conveying this. Even though your pitch should not be more important than your product, it does mirror your expertise and professionalism as a founder and differentiates you from the competition. It is thus of utmost importance that you invest time and money in making sure that you portray the right image. A professionally designed pitch deck strengthens your message at the right time, yet it will never distract your audience from the message you are trying to convey.
The first steps for your startup are clear: You have an idea, you are founding your company, you are building your product and you need a pitch deck. Why? As long as you want to raise capital or convince business partners to work with you, a pitch deck is essential. It gives an investor insight into your business. So most startups are doing it the same way – even huge companies like Facebook or Google started with a pitch deck.
Should I start with a framework or start from scratch?
You have a great idea, your rock star startup team is all lined up and your business plan is ready to be executed. What you need next is a solid financing round from smart money business angels or venture capitalists. So you are working on your pitch deck, but the big question is how to structure your pitch deck to get the maximum impact?